Wise County Messenger Advertising

About the Wise County Messenger

Established in 1880, the Wise County Messenger is one of Wise County’s oldest business institutions and its largest newspaper. The Messenger operated in different locations in the county early in its existence, has been published in Decatur, Texas since 1885. Roy and Jeannine Eaton have owned the Messenger since 1973. Roy is a past president of Texas Press Association and the National Newspaper Association. The Messenger is recognized as one of the best semi-weekly newspapers in Texas and has earned the coveted “Sweepstakes” award for 12 of the last 14 years from the Texas Press Association’s “Better Newspaper Contest.”

The Messenger office located at 115 South Trinity in Decatur, Texas and is published twice a week on Wednesday and Saturday with a Total Market Coverage publication also published each Wednesday.

Paid circulation totals over 3,800 with a Total Market Circulation (TMC) section of an additional 24,600 bringing the total available paid and free mailed and digital circulation on Wednesdays to 28,533.

In addition to the twice weekly issues, Wise County Messenger Update is a news sheet published and distributed Monday through Friday with a countywide circulation of 3,000 each day. Update contains the latest capsulized local news and is also posted daily on www.wcmessenger.com. The Wise County Messenger website features a variety of advertising opportunities plus local news, breaking news and photos.

Now operating in its 137th year of publication, the Messenger management and staff are committed to quality journalism and community service. We deliver local news and advertising in the most efficient and professional manner possible. We offer our professional expertise to help your business grow and prosper and welcome your comments on our performance.


Advertising Deadlines

Wednesday (Midweek Edition):

  • Display Ads: 5 p.m. Friday

Saturday (Weekend Edition):

  • Real Estate: 3 p.m. Tuesday
  • Classified Display Ads: 5 p.m. Wednesday
  • Display Ads: 5 p.m. Wednesday
  • Classified Line Ads: Noon Friday
  • Legal Notices: 10 a.m. Friday

All Around Wise

  • Real Estate: Noon Thursday
  • Classified Display Ads: Noon Thursday
  • Display Ads: 5 p.m. Thursday
  • Classified Line Ads: Noon Monday
  • Legal Notices: 10 a.m. Monday

Advertising Rates

Main News

  • Local Rate: $8.40
  • Wednesday Circulation: 3,924
  • Saturday Circulation: 3,765
  • National Rate: $9.90 (Subject to 15% agency commission discount)

Main News

  • Combo Rate: $12.20
  • Wednesday/Saturday Combo Circulation 7,788
  • National Rate: $14.10 (Subject to 15% agency commission discount)

All Around Wise

  • Local Rate: $12.20
  • Wednesday Circulation 27,500
  • National Rate: $14.35 (Subject to 15% agency commission discount)

All Around Wise/Saturday

  • Combo Rate: $16.60
  • Wednesday and All Around Wise/Saturday Combo Circulation 32,591
  • National Rate: $19.50 (Subject to 15% agency commission discount)

Color Rates

  • Process Color: $125 (40.5 inches and up)
  • $100 for ads 24.5 to 40 inches
  • $75 for ads 24 inches and less

Preprint Rates

  • $45 per thousand for single-sheet fliers
  • Other rates based on preprint weight and frequency
  • Preprints must be 1/2-fold compatible and in-house deadline for materials is one week prior to insertion

Classified Ad Rates

  • Classified Gold ads are $20 for 20 words or less and runs Saturday and Wednesday
  • Service Special: $82 for 5 weeks
  • For Sale 4-Week Special: $42 for 4 weeks

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