Wise County Messenger Advertising

About the Wise County Messenger

Established in 1880, the Wise County Messenger is one of Wise County’s oldest business institutions and its largest newspaper. The Messenger operated in different locations in the county early in its existence, has been published in Decatur, Texas since 1885. Roy and Jeannine Eaton have owned the Messenger since 1973. Roy is a past president of Texas Press Association and the National Newspaper Association. The Messenger is recognized as one of the best weekly newspapers in Texas and has earned the coveted “Sweepstakes” award for 12 of the last 14 years from the Texas Press Association’s “Better Newspaper Contest.”

The Messenger is a weekly issue published on Saturday. A free-mailed midweek paper All Around Wise is mailed to over 28,200 residences and businesses each Wednesday and the Wise County Messenger Update is a news sheet published and distributed Monday through Friday with a countywide circulation of 3,000 each day. Update contains the latest capsulized local news and is also posted daily on www.wcmessenger.com. The Wise County Messenger website features a variety of advertising opportunities plus local news, breaking news and photos.

Now operating in its 138th year of publication, the Messenger management and staff are committed to quality journalism and community service. We deliver local news and advertising in the most efficient and professional manner possible. We offer our professional expertise to help your business grow and prosper and welcome your comments on our performance.

Circulation by Zip

City Zip Code Subscriptions Single Copy Total All Around Wise
Decatur 76234 1,037 585 1,621 8,610
Bridgeport 76426 291 190 468 5,215
Rhome 76078 156 70 232 3,780
Boyd 76023 199 85 283 3,120
Paradise 76073 216 40 250 2,480
Chico 76431 145 90 231 1,755
Newark 76071 38 25 61 1,730
Alvord 76225 144 75 226 1,540
Greenwood 76246 6 6
Out-of-County 360 360
Digital Subscriptions (In-County) 85 85
Digital Subscriptions (Out-of-County) 40 40
TOTAL 2,717 1,160 3,877 28,230

Management & Sales Staff

Publisher: Roy J. Eaton
Assistant Publisher: Kristen Tribe
Vice President/General Manager: Mark Jordan
Business Manager: Kristi Bennett
Editor: Richard Greene
Advertising Manager: Lisa Davis
Advertising Sales: Lori White, Laura Belcher, Jenifer Kozlowski, Sandy Crump
Classified Advertising: Donna Bean

Mechanicals and Terms

Commission and Terms of Payment – Regular agency commission subject to national advertising rates. Terms: Cash/30 days.

General Rate Policy – All ads subject to open rate except ads from commissioned agencies which are subject to national rates. Minimum one time insertion size is 6 column inches. Smaller ads require minimum insertion runs.

Special Services – Personal attention and consultation for all your advertising and promotion needs is included in our reasonable rate structure. Please call one of our representatives for help with your advertising program. Typesetting and photography included in rates. Minimal-size ads with photos and four-color process photos subject to extra charges.

Mechanical Specifications – 6 columns/1.83 inch column width, 21 inch page depth, printed offset.

Special Pages – Real Estate in classified section of main news issue each Wednesday and Saturday. Wise Business page Wednesday and Saturday main news issues. Wise County Church Directory page, each Saturday.

Position – Placement of ads and/or preprint material in the Messenger is solely at the option of the publisher.

Refusal – The Messenger reserves the right to refuse or cancel any advertisement at any time.

Approval – All advertising accepted subject to publisher approval.

Advertising Deadlines

Saturday Edition

  • Real Estate – 3 pm Tuesday
  • Classified Display Ads – 5 pm Wednesday
  • Display Ads – 5 pm Wednesday
  • Classified Line Ads – Noon Friday
  • Legal Notices – 10 am Friday

All Around Wise

  • Real Estate – Noon Thursday
  • Classified Display Ads – Noon Thursday
  • Display Ads – 5 pm Thursday
  • Classified Line Ads – Noon Monday
  • Legal Notices – 10 am Monday

PUBLISHER’S LIABILITY FOR ERROR – The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

INDEMNIFICATION – The Advertiser and/or Advertising Agency agrees to defend and indemnify the Publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement.

Display Ad Rates

per column inch
Effective April 1, 2018

Main News
Local Rate: $8.40
Saturday circulation 3,877
Non-commissionable rate applies to all local advertisers in Wise County
National Rate: $12.20
Subject to a 15% agency commission discount

All Around Wise
Local Rate: $12.20
Saturday circulation 28,230
Non-commissionable rate applies to all local advertisers in Wise County
National Rate: $14.35
Subject to a 15% agency commission discount

All Around Wise/Saturday
Combo Rate: $16.60
All Around Wise/Saturday circulation 32,107
Non-commissionable rate applies to all local advertisers in Wise County
National Rate: $19.50
Subject to a 15% agency commission discount

Color Rates
$125 (40.5 inches & up)
$100 (24.5-40 inches)
$75 )24 inches & less)

Preprint Rates

  • $45 per thousand for single-sheet fliers.
  • Other rates based on preprint weight and frequency.
  • Preprints must be 1/2-fold compatible and in-house deadline for materials is one week prior to insertion.

Classified Ad Rates

Classified Gold ads are $20 and run Saturday and Wednesday.
Service Special – $82 for 5 weeks
For Sale 4-Week Special – $42 for 4 weeks
(all classified ads based on 20 words or less)

Preprint Pricing

CPM (Cost per thousand) rates based on weight & frequency

0-.35 oz (single sheet flier)
1-24 issues: $45 cpm
25-48 issues: $45 cpm
49-104 issues: $45 cpm

.351-.830 oz (4 or more pages)
1-24 issues: $60 cpm
25-48 issues: $55 cpm
49-104 issues: $50 cpm

.831-1.659 oz
1-24 issues: $65 cpm
25-48 issues: $60 cpm
49-104 issues: $55 cpm

1.660-1.842 oz
1-24 issues: $70 cpm
25-48 issues: $65 cpm
49-104 issues: $60 cpm

1.843-2.212 oz
1-24 issues: $80 cpm
25-48 issues: $75 cpm
49-104 issues: $70 cpm

2.213-2.489 oz
1-24 issues: $90 cpm
25-48 issues: $85 cpm
49-104 issues: $80 cpm

2.490-2.70 oz
1-24 issues: $100 cpm
25-48 issues: $95 cpm
49-104 issues: $90 cpm

2.710-3.0 oz
1-24 issues: $110 cpm
25-48 issues: $105 cpm
49-104 issues: $100 cpm

3.01-3.50 oz
1-24 issues: $120 cpm
25-48 issues: $115 cpm
49-104 issues: $110 cpm

3.51-4.00 oz
1-24 issues: $130 cpm
25-48 issues: $125 cpm
49-104 issues: $120 cpm

4.01-4.50 oz
1-24 issues: $140 cpm
25-48 issues: $135 cpm
49-104 issues: $130 cpm

4.51-5.00 oz
1-24 issues: $150 cpm
25-48 issues: $145 cpm
49-104 issues: $140 cpm

5.01-5.50 oz
1-24 issues: $160 cpm
25-48 issues: $155 cpm
49-104 issues: $150 cpm

*All prices based on one-half fold compatability.
Prices effective January 1, 2011

Preprint Zoning

Wednesday’s All Around Wise free-mailed publication offers full coverage or zoning opportunities. The zip code page provides circulation by zip breakouts for in-county distribution in the mid-week All Around Wise publication.

Saturday’s Wise County Messenger also offers insert distribution to subscribers and single-copy outlets.

Contact Mark Jordan with additional questions.
Mark Jordan
940-627-5987
Fax 940-627-1004
mjordan@wcmessenger.com

2018 Special Publications

Issue Size Deadline Publication
Youth Fair Preview Broadsheet Feb. 13 Feb. 21
Home, Lawn & Garden Tab Feb. 13 Mar. 7
Youth Fair Results Broadsheet Mar. 6 Mar. 14
Medical Directory Glossy Mar. 13 Apr. 25
Family Living Magazine Apr. 2 May
Graduation Broadsheet May 4 May 23
Reader’s Choice Tab June 2 June 27
Welcome to Wise Magazine June 12 July 25
Fall Sports Preview Tab Aug. 1 August
Soil & Water Tab Oct. 9 Nov. 7
Family Living Magazine TBA November
Holiday Greetings Tab Nov. 30 Dec. 19

Daily Update

Published – Monday through Friday
Circulation – 3,000 – plus daily internet posting at
www.wcmessenger.com/update

Delivered free to numerous businesses and public offices throughout the county. Update is an 8 1/2 x 11 news sheet of the early news of the day. Items include late breaking and overnight news events, city council and school board meetings, sports events and scores, funeral notices and more.

Advertising Opportunities

All front-page ads on Update are $100 for one to three runs. Runs of 4 or more are $75. Ads are sold on a first-come first-served basis and may be retained indefinitely once a spot is secured. Update advertisers are not permitted to resell, trade or transfer a contracted ad spot to another business, political candidate or event, church or charity.

The back of Update is available with the following rates and terms:
Full size (8 1/2’’ x 11’’) – 1 Day = $200
2 advertisers running 1/2 page each = $110 each per day

Update Backs are scheduled on a first-come first-served basis and have copy deadlines of 2 days prior to the date of the run.