OPINION COLUMNS

All Around Wise: Spreading the good news

By Richard Greene | Published Saturday, March 23, 2019
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I’m starting off a little newspaper nerdy, but bear with me.

Each October as a periodical, we are required by the U.S. Postal Service to publish a statement of ownership. As part of the statement, we must include our circulation numbers. It’s usually the last time that number is seen in print for a year.

Richard Greene

But in a doom and gloom time when people wonder about newspaper industry’s viability and want to start our obituary, I think it’s time to share some good news. In the past month, thanks to our many fine readers, we’ve added 363 new subscribers. Yes, it’s helped that we’re practically giving it away at $15 per year or 14 cents per issue, but these new friends, or old acquaintances that have rejoined the fold, have pushed our total circulation to 4,180.

We’re excited to add new readers and see that so many of you value the work we put in to bring you news that you simply can’t find anywhere else. We feel it’s our task to bring you the latest information about our home and also fill you in about what’s happening with the cities and schools in Wonderful Wise.

While adding circulation and readers is important, it’s only part of what will make the Messenger successful.

Our small business is dependent on trading with other small businesses in the community through advertising. Without a single ad, we would need to charge somewhere in the neighborhood of $260 for a subscription to bring you the same coverage you expect and demand. That $15 is an incredible value, don’t you think?

In the past year while attending newspaper conventions and workshops, it’s dawned on me that the answer to helping our own industry is truly supporting and helping Main Street and the shops that support us. It’s a message many times we fail to convey.

We not only need subscribers, but also for those people reading the paper to shop at businesses that advertise with us and tell them where they saw the advertisement.

Thanks again to all the readers that join us twice per week and invite us into your home. We look forward to visiting more of you in the next year.

Richard Greene is the editor of the Wise County Messenger.

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