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Local business owner dies after wreck

By Brian Knox | Published Saturday, February 9, 2019
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Primitivo “Primo” Sierra, who with his wife owns and operates Primo’s Taqueria in Decatur, died Monday night after suffering injuries in a wreck earlier that afternoon.

Primitivo “Primo” Sierra

Sierra, 65, was a passenger in a car driven by his wife, Margarita, 63, involved in a two-vehicle accident just after 3 p.m. Monday at the intersection of U.S. 380 and Business 380 on the east side of town near the Shell gas station.

Decatur Police Lt. Delvon Campbell said the Sierras were westbound on U.S. 380 in a 2007 Honda Element when they took the crossover to Business 380, pulling out in front of an eastbound Dodge pickup truck driven by Jeramie Warren, 47, of Crandall.

The two vehicles collided, causing serious injuries to Mr. Sierra. He was taken by Wise County EMS ground ambulance to Medical City Denton. According to online public records from the Tarrant County Medical Examiners Office, he died at 7:56 p.m. at the hospital from blunt force injuries due to a motor vehicle collision.

Campbell said Mrs. Sierra was treated at the scene and released. She was later hospitalized and was in ICU in stable condition at a Denton hospital in the days following the wreck, according to family friends.

Warren was not injured.

The Sierras have operated the popular Decatur restaurant on Walnut Street, just a few blocks from downtown, for 20 years.

In a 2011 profile story in the Messenger, Mr. and Mrs. Sierra talked about moving to Decatur in the late 1990s and how their restaurant came to be.

Mr. Sierra worked at a conversion business and then at Imperial Fabrication while Mrs. Sierra worked various jobs in the area, including at a clothing company, in elderly care, as a school janitor and at a dry cleaner.

Each night Mrs. Sierra would pack a couple of burritos for Primo’s lunch, and co-workers began to notice the mouth-watering meals.

“Sometimes Primo wouldn’t eat because he would give all his burritos away to co-workers who asked for them,” Mrs. Sierra said.

Mr. Sierra soon started a taco stand on Business U.S. 81/287 before moving to its current location in a renovated gas station on the corner of Walnut and Cates streets.

“I wanted to try to progress,” Mr. Sierra told the Messenger in 2011. “People love Mexican food, and that’s what pushed us to open a taqueria.”

The Sierras said their regular customers are considered friends and even like family.

Mr. Sierra also regularly held Mexican rodeos at an arena on land at his home outside Decatur.

Mass of Christian burial for Mr. Sierra is 10:30 a.m. today at the Assumption of the Blessed Virgin Mary Catholic Church in Decatur with burial at Oaklawn Cemetery.

The Sierra family has opened a GoFundMe account to help with funeral and hospital expenses. To donate, visit wcmess.com/primo.

Wise County Messenger archive material was used in this story.

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