From plastic trash to fuzzy warmth; Twisted X gives 180 blankets for Wise Gives Charity Fair

By Austin Jackson | Published Wednesday, November 21, 2018
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A Good Cause

A GOOD CAUSE – Surrounded by Wise Health System staff, Twisted X CEO Prasad Reddy and CFO Jeff Jones hold up one of the blankets made of recycled water bottles they donated to Wise Gives, Wednesday at the Twisted X warehouse in Decatur. The company donated 180 blankets. Each blanket is made of 40 recycled plastic water bottles. Messenger photo by Austin Jackson

Some saw water bottles polluting the ocean as a problem, but Twisted X Footwear CEO Prasad Reddy and CFO Jeff Jones, saw something different – opportunity and a solution.

With their team and technology, the pair turned wet trash into warmth by recycling plastic water bottles recovered from the ocean and converted the fibers into soft blankets. The footwear company started the push toward sustainability over three years ago.

On Wednesday, the company gave 180 of the newly-minted blankets to area needy as part of Wise Gives in addition to hats made of the same material.

Two birds, two causes, one stone.

Loading Up

LOADING UP – Twisted X Footwear employee Cody McElhaney helps load the 180 blankets the footwear company donated to the community, Wednesday as part of the Wise Gives charity fair. Messenger photo by Austin Jackson

“We wanted to do something,” Reddy said. “[In addition to blankets] we make clothes, hats, shoes and backpacks with this material. One blanket uses 40 water bottles. We’ve been fortunate enough to come to the states and we want to give back to the community.”

The blankets will re-purpose 2,520 water bottles into countless nights of warmth and comfort.

The footwear company based out of Decatur is just one of the many companies and organizations that are coming together to support Wise County at the Wise Gives Charity Fair.

The all-day fair will take place 9 a.m. to 3 p.m. Dec. 1 at Fit-N-Wise in Decatur.

Wise Health Services and Acts 4 Others has partnered to host the event that will provide a litany of free services including: haircuts, eye exams, legal services, minor auto repair, financial planning, yoga, health screenings, counseling services, flu immunizations for people aged 9 and up, cooking demonstrations, food baskets, kids activities and pictures with Santa.

“We’re going to be providing services to people who are either low income or would otherwise forgo services due to access or cost,” Wise Health Manager of Population and Community Health Improvement Jordan Holzbog said.

This is the first year for Wise Gives. Holzbog said the scale of the fair isn’t something they’ve done in previous years during the Holiday season, and Wise Health and Acts 4 Others has been working on it for months.

“The idea started about two-and-a-half months ago,” she said. “We’ve been meeting every Thursday to work on it ever since.”

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