Super Sunday brings nation together

By Richard Greene | Published Saturday, February 13, 2016

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After months of waiting and sacrificing Sundays in front of the television to prepare, the manliest of all holidays arrived last week – Super Bowl Sunday.

Other than Thanksgiving, no other day gives us reason to sit around and gorge ourselves on foods reserved for one day. And like Thanksgiving again, there’s only one thing to watch – football.

Richard Greene

Richard Greene

This year’s holiday was even more special because of the local tie with Bridgeport’s Colin Jones playing for the Carolina Panthers. There was also the speculation on if this would be Peyton Manning’s final game.

But as far as entertaining football games go, Super Bowl 50 turned out to be no more thrilling than the average Sunday game. By the middle of the third quarter, my attention span was waning. Nearing the four-hour mark with the extra media timeouts for the commercials and extended halftime, all I was pulling for was the clock to hit all zeroes, so I could go to bed.

Usually one of the best parts of this holiday is the commercials that this year cost advertisers $5 million for every 30 seconds. Working in a medium that pays my salary through advertising, I’m always curious to see what works with viewers.

For the most part, like the game, the commercials were underwhelming. Less than a week after the game, all I can remember was the alien asking if anyone wants to feed Scott Baio from the Avocado commercial, the Law Hawk’s debut for Taco Bell and the genius of the Puppy-Monkey-Baby by Mountain Dew’s Kickstarter. I will say the last advertisement did work, not because people liked it, but it had everyone talking. I’m still driving coworkers crazy saying “Puppy-Monkey-Baby.” (Editor’s note: Yes, he is).

While this year’s game didn’t turn out to be the thriller for which we all hoped or end with a Super Bowl ring on a Wise County resident’s hand, it’s still an amazing holiday when you think about it. Few other events bring what is becoming a more divided nation together. According to published ratings, 111 million people watched the game. That’s astonishing given all the other options from streaming video and hundreds of cable channels.

In a year that politicians point out everything wrong in America, it seems we all agree the Super Sunday is just that – super.

Now America, good luck getting Puppy-Monkey-Baby out of your head.

Richard Greene is the Messenger’s sports editor.

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