Breast Cancer Awareness: Events raise awareness

By Brian Knox | Published Wednesday, September 30, 2015
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October is Breast Cancer Awareness Month, a time for public education about the disease and the efforts to find a cure.

Events are held this month and throughout the year to stress the importance of early detection and the resources that are available here in Wise County.

CELEBRATING SURVIVORS – Breast cancer survivors paint a pink stripe down Main Street during Decatur’s annual Paint the Town Pink event. Messenger Photo by Joe Duty


The annual Paint the Town Pink event is 10 a.m. to 1 p.m. Friday, Oct. 9, on the Decatur Square. Sponsored by the Decatur Main Street Program and Wise Regional Health Foundation, the event celebrates survivors of breast cancer and remembers those lost to the disease.

Cancer survivors will paint a pink stripe down Main Street at 11 a.m. to help raise awareness of the importance of an annual mammography. A silent auction will also be held to raise money for Mary’s Gift and Women’s Services at Wise Regional Health System.

The event will also include a bake sale, and a barbecue lunch will be available for $5 per plate from 11 a.m. to 1 p.m. Local businesses will have special promotions during the event.

For information, call Decatur Main Street at 940-627-6158 or 940-626-1384.


Decatur ISD will hold a “Pink Out” pre-game ceremony Friday, Oct. 16.

Breast cancer survivors are invited to attend the Eagles’ game that night against Mineral Wells for free. Survivors are asked to meet at the north end zone at 7 p.m. Go online at to fill out a form so your name may be announced for on-field recognition.

The football booster club is selling Pink Out T-shirts with all proceeds going to Mary’s Gift. Order shirts by Thursday, Oct. 1, at


Dazzle Me Pink was created to raise money for Mary’s Gift and Women’s Health Services at Wise Regional. 2015 marked the sixth year for the Wise Regional Health Foundation’s Dazzle Me Pink fashion show and luncheon fundraiser, with nearly $250,000 raised from this event since its inception. Money is raised through table sales, a live auction, raffles and individual donations. Last spring’s event showcased spring fashions from local boutiques and featured several breast cancer survivors as models. Local businesses provided items for the live and silent auctions.

For information on the Wise Regional Health Foundation or Dazzle Me Pink event, call 940-626-1384.


As part of the Butterfield Stage Days activities in Bridgeport each May, one night of the PRCA Rodeo is designated as Rodeo Pink.

The event honors breast cancer survivors in the community with a Survivors Grand Entry at the rodeo. Local residents are also asked to wear pink on the day of the event.

Rodeo Pink fundraisers raise money that stays in Wise County for the awareness and prevention of breast cancer.


Relay For Life of Wise County is held each spring to raise funds and awareness to save lives from all types of cancer. The relay takes place at the McCarroll Middle School track in Decatur.

Members of local teams take turns walking or running around the track all night. Because cancer never sleeps, each team is asked to have one participant on the track at all times.

The teams raise money for the American Cancer Society in the months leading up to the event. Money is used for cancer research and for programs serving those with cancer.

Among those programs is Reach to Recovery. Through face-to-face visits or by phone, volunteers give support for people recently diagnosed with breast cancer or facing a possible breast cancer diagnosis. The volunteers are breast cancer survivors who give patients and family members an opportunity to express feelings, talk about fears and concerns and ask questions.

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