Breast Cancer Awareness: Events raise awareness

By Messenger Staff | Published Wednesday, September 24, 2014
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Each October, countries across the world take part in Breast Cancer Awareness Month, designed to inform the public about the disease. Events are planned to educate the public on the need for early detection and the resources that are available. Wise County holds events in October and throughout the year to bring awareness to the disease and raise money for cancer research and resources for those dealing with the disease.

Dazzling Moments

DAZZLING MOMENTS – Sylvia Elenburg of Bridgeport participates in the 5th Annual Dazzle Me Pink luncheon and fashion show last April. Messenger Photo by Joe Duty


Each October, Decatur Main Street and the Wise Regional Health Foundation host Paint the Town Pink. This year’s event is 10 a.m. to 2 p.m. Friday, Oct. 17, in downtown Decatur.

Cancer survivors will paint a pink stripe down Main Street to help raise awareness of the importance of an annual mammography. A silent auction will also be held to raise money for the Women’s Center at Wise Regional Health System.

To donate to the silent auction, call Decatur Main Street at 940-627-6158.

The event will also include a bake sale, and lunch will be available for $5 per plate. Local businesses will also have special promotions going on during the event.

Decatur Main Street’s Girls Night Out will take place 6 to 8 p.m. the night before, on Oct. 16, and several local businesses often have breast cancer awareness related themes or promotions for the evening.


The Texas A&M AgriLife Extension Service-Wise County will host its third Friend to Friend Staying Healthy Together event 6 p.m. Monday, Nov. 3, at the Bridgeport Estates meeting room, 1481 Senior Place Rd. The purpose of the event is to help educate women in rural areas on the importance of breast and cervical cancer screenings.

Women of all ages will be able to learn the importance of mammograms, pap tests and other forms of early detection of cancer and how to access financial resources and area services. The event is still being planned, but previous events have featured guest speakers, exhibits, refreshments and door prizes.

To register, call 940-627-3341.

Stepping Up

STEPPING UP – This young model proved you’re never too young to help out a worthy cause at last April’s Dazzle Me Pink fashion show. The show was part of a fundraiser for Mary’s Gift and women’s health services. Messenger Photo by Joe Duty


In 2010, the Wise Regional Health Foundation’s Dazzle Me Pink fashion show and luncheon was created to raise money for Mary’s Gift and Women’s Health Services at Wise Regional. The first event raised just over $30,000.

Last April’s show held at the Decatur Civic Center raised more than $42,000. The 2013 show raised a record $62,103.

Money is raised through table sales, a live auction, raffles and individual donations. Last spring’s event showcased spring fashions from local boutiques, and it featured several breast cancer survivors as models. Local businesses provided items for the live and silent auctions.

For information on the Wise Regional Health Foundation or Dazzle Me Pink event, call 940-626-1384.

The Wise Regional Health Foundation also puts on a fundraising clay shoot in August.


As part of the Butterfield Stage Days activities in Bridgeport each May, one night of the PRCA Rodeo is designated as Rodeo Pink. The event honors breast cancer survivors in the community with a Survivors Grand Entry at the rodeo. Local residents are also asked to wear pink on the day of the event.

Rodeo Pink fundraisers raise money that stays in Wise County for the awareness and prevention of breast cancer.


Relay For Life of Wise County is held each spring to raise funds and awareness to save lives from all types of cancer. The relay takes place at the McCarroll Middle School track in Decatur. Local teams take turns walking or running around the track all night. Because cancer never sleeps, each team is asked to have one participant on the track at all times.

The teams raise money for the American Cancer Society in the months leading up to the event. Money is used for cancer research and for programs serving those with cancer.

Among those programs is Reach to Recovery. Through face-to-face visits or by phone, volunteers give support for people recently diagnosed with breast cancer or facing a possible breast cancer diagnosis. The volunteers are breast cancer survivors who give patients and family members an opportunity to express feelings, talk about fears and concerns and ask questions.


Susan G. Komen North Texas will hold its 6th Annual Ride for the Cure event Saturday, Oct. 25, at a new location: Tate Farms in Rockwall (13502 Farm Road 548).

Previous rides have been held at the LBJ National Grasslands near Decatur.

This horse-riding event features new activities – an obstacle course on horseback, horsemanship clinics, a trail ride and live entertainment. Check-in opens at 7 a.m.

Registration is $25 for youth riders (ages 12 to 17) and $35 for adult riders (18-plus), and you must raise at least $250 by Oct. 25 to be eligible to participate in the horse portions of the event. Each registered rider will receive a rider bag, a commemorative T-shirt, as well as breakfast and lunch. A variety of awards will be presented, including recognition of the top money raising riders.

Of the net proceeds raised from this event and other Susan G. Komen North Texas events, 75 percent is invested in local breast health programs that provide breast health education, screening, treatment and patient programs for medically underserved men and women, and 25 percent is invested in national breast cancer research.

Earlier this year, $500,000 in grants were awarded to four organizations that provide breast cancer screenings to underserved women in the North Texas area, including Wise County.


In 2005, several Wise County women saw the need for financial assistance to underserved women in our county. With their financial support, along with the support of other community members, the Mary’s Gift program was created at Wise Regional Health System.

Mary’s Gift was established to reach those women and men who do not qualify for indigent care. The program provides free mammograms for low-income, uninsured or underinsured Wise County residents. It is funded by the Wise Regional Health Foundation and funded by community donations and annual fundraisers. Big fundraisers each year include the Dazzle Me Pink fashion show and luncheon in April, Rodeo Pink at the Butterfield Stage Days and Rodeo in Bridgeport in May, a clay shoot tournament in August and Paint the Town Pink on the Decatur Square in October.

Mary’s Gift Days are held the fourth Wednesday of each month at the Imaging Center at Wise Regional. Call 940-626-1384 for an appointment or go to to fill out an application.

Upcoming 2014 Mary’s Gift Days:

  • Oct. 22
  • Oct. 29
  • Nov. 19
  • Dec. 17

Mary’s Gift is funded by donors, and all contributions are tax deductible. Contributions can be sent to:

WRHF – Mary’s Gift
2000 South FM 51
Decatur, TX 76234

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