American Heart Association campaigns

By Messenger Staff | Published Wednesday, February 1, 2012


February is American Heart Month, a time dedicated to raising awareness about the nation’s leading cause of death for both men and women.


Go Red for Women is a national campaign started in 2004 by the American Heart Association to increase awareness and dispel myths of heart disease in women – their No. 1 killer.

Cardiovascular disease claims the lives of nearly 500,000 American women each year. Yet, according to AHA, many women dismiss heart disease as an older man’s disease. Nearly 50 percent of American women don’t know that heart disease is their No. 1 killer and are unaware of their own risk factors.

The Red Dress is the national symbol for the movement.


Feb. 3, 2012

Americans are encouraged to wear red to show support for women and heart disease awareness the first Friday in February each year.

The National Heart, Lung and Blood Institute initiated the day in 2004 to give women a personal and urgent wake-up call about their risk of heart disease. It was also created to bring awareness to the Go Red for Women movement and promote the Red Dress as a national symbol.


Become an advocate of researching, treating and preventing heart disease by signing up to speak to lawmakers about the nation’s No. 1 killer – heart disease.

The American Heart Association provides an email alert system that directs you to legislative topics of the day and how to take action.


April 6, 2012

National Start! Walking Day is the first Wednesday in April.

The American Heart Association program encourages walking 10 minutes, three times a day to increase your life expectancy.

A companion to the AMA’s Heart Walk fundraiser, the My Heart My Life program offers information about healthier eating habits and exercise and tools to get you started.


Go Red for Women BetterU courses provide guidance to help transform your overall health from the inside out.

The online nutrition and fitness program lasts 12 weeks and participants have access to a coaching tool, online journal and expert tips.

Each week, the program focuses on a different area of health and provides step-by-step guidance.


The Heart Truth campaign was created in 2002 after a meeting of women’s health specialists determined American women were not aware of the danger heart disease presented to them.

Sponsored by the National Heart, Lung and Blood Institute and partner organizations, it teaches women about heart disease and provides tools to help them take action against its risk factors.

Instead of presenting a ribbon as a token of awareness, the NHLBI introduced the Red Dress as the national symbol.

The Heart Truth logo is a trademark of HHS.

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