Twisted X Boots celebrates sixth anniversary

By Erika Pedroza | Published Sunday, September 25, 2011

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Celebrating 6 Years

CELEBRATING SIX YEARS - Bob and Jenna Frazier of Twisted X Boots celebrated six years of business last week. The company develops, designs and manufactures cowboy and work boots. Messenger photo by Erika Pedroza

Nestled behind the bustle of the Tractor Supply Co. and Family Dollar storefronts in Decatur are the headquarters of Twisted X Boots.

Similar to its secluded, hidden location, the boot designing and manufacturing business observed its six-year anniversary with a quiet, humble celebration.

“We’re getting ready to release our next line of boots that comes out in January,” chairman of the board and founder Bob Frazier said. “So during our marketing meeting on that, someone brought in a cake with six candles. We applauded and celebrated for a bit, but then we continued with our meeting.

“It’s representative of our vision to have lots more anniversaries. We hope to continue to grow at a rate we consider successful.”

After more than a combined 30 years of experience in western wear retail, Frazier and his wife, Jenna, chose to launch their own boot company in a barn on their ranch in Kerrville in 2004.

“We worked in the development of the product for 14 months before we opened our offices here,” Frazier said. “She did all of the gopher work, and I did most of the developing and design of the boot. It was a team effort.”

Twisted X Boots employs 11 people, half of which comprise a national sales force team.

“We call upon retailers such as western and farm equipment stores,” Frazier said. “Locally, we have David’s and NRS (National Ropers Supply). We focus on the working cowboy and rancher.”

Frazier says the company’s most popular item is the steel-toe work boot.

“We sell a lot of boots used for the cowboy trade, more so than what is used in western fashion,” he added.

Attracted by chamber of commerce and economic development incentives and the experienced labor force, the Fort Worth-native couple have happily established their business here.

“Decatur has been good to us,” Frazier said. “And we try to give back by employing its people and paying our taxes.

“Plus, it’s easier to find an experienced labor force here. What we needed, it had been driving to Fort Worth all this time.”

With these incentives, the couple doesn’t see much changing in the infrastructure of the business.

“We’ve enjoyed Decatur,” he said. “We have no plans but to keep on as we have. It’s enjoyable.”

To learn more about their products, visit

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